Help Me Understand
Your answers help surface what’s actually broken—and where to focus first.Most people finish with a clearer picture of what’s stealing their capacity. That’s what I use to point you toward the right solution or build what you actually need.
I’ve codified systems.
If you’re looking for another “grind and win” voice—this isn’t it.But if you’re looking for dad-tested insights, proven systems, and practical solutions that work under pressure—Welcome.
What others are saying
Three ways I can help
Lead You First
Systems for leaders who need clarity without chaos, capacity without burnout, and capability that scales.I share field notes on producing work you’re proud of and a life that fuels you—for people accountable for outcomes, not vibes.
Be Better, Not “Busy”
Launchpad Framework
A personal operating system proven to help with time, clarity, and capacity
This is not theory—it’s the playbook that helped me go from working 12-16 hour days to building systems that gave me time back while leading teams and raising three kids.
Inside, you'll unlock:
The Launchpad Framework which explains the core framework and mindset shifts that help you move from overwhelm to momentum.
The Launchpad Worksheets to help you install a piece of the framework your new operating system.
“After the first session… my mindset had an explosion. You helped me start with clarity and it boosted my confidence.”That note from a client is why I built this.
Grab Your Blueprint
Clarity, Not “Chaos”
Inside, you'll discover:
How your unique Friction Fingerprint helps visualize patterns, and interpret friction levels at a system level.
What it takes to remove drag from your system so your team can move faster with less effort.
What different friction levels generally mean and how they affect execution.
Friction Assessment
A fast, self-serve diagnostic to surface where execution friction is accumulating
Stop letting friction slow you down.This assessment will help you identify what’s dragging on your team—and what to fix first.
Get Instant Access Today
Espresso-fueled Dad
Hi—I’m Edwin
At 20, I was working night shift in manufacturing.Immigrant background. No clear college path. Just long hours and a supervisor who told me: “You’re not going anywhere, kid.”He was wrong. But he led me to learn one thing:Building systems relieves pressure.
A Quick Note
Working harder wasn’t going to get me anywhere. I had to work differently.So I started building systems. Small ones at first—ways to manage my time, prioritize what mattered, delegate without losing control.Those systems got me promoted to Plant Manager.Then I moved into HR. Not because I loved policy—because I kept watching people systems break under pressure. I wanted to fix them upstream.I’ve spent 15+ years doing exactly that: building people infrastructure for companies scaling fast—8,000+ employees across Fortune 500 and global manufacturing.The lesson hasn’t changed: systems relieve pressure. For individuals. For teams. For leaders trying to do it all.
Lead You First
This is my attempt to share what’s actually working.Not theory. Not what sounds inspiring. Just the systems, principles, and hard-learned lessons that worked for me (and the leaders I help) in my journey to build a career that matters without trading away the life we actually want.This is for the leader who’s succeeding on paper but stretched too thin in practice. The dad who wants to lead his team well and still show up for his family. The professional who refuses to believe the tradeoff between great work and successful life is mandatory.Every essay is a field note: something I’ve tested, observed, or learned the hard way. If it’s here, it’s because it worked—at work, at home, or both.No fluff. No compromise.Just what holds up under pressure.
Get In Touch
Subscribe to Lead You First for actionable systems, stories, and field notes.Find me on LinkedIn where I share what’s working (and what’s breaking).
Be Better, Not ”Busy”:
Trim 10 Hours | Lead You, First | Friction Test
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